To me, Valentine's Day is just... Silly. I'm supposed to love Matt (and show it) every day, not just on special occasions. Society has picked a day and told me that I am supposed to show my love more on this day than on any other.
But let me tell you -- When I think of the times my husband has truly shown his love for me and been extra thoughtful, I don't think of the time he surprised me with roses(2008) or set up a romantic display (2010) like every significant other in America...
I think of the day, out of the blue, when he found my favorite donut (that most DD's don't carry any more) and bought it for me. I think of the time, when I had worked hard all week, when he said "sit down, I'll clean."
I know my husband loves me not because of the effort that gets put into a holiday that requires a show of affection, but by the affection he shows when it isn't expected of him, and he does it anyway.